About
Omar Al Tahan initiated his career in 2003 as a creative director and a part of the board of ANOTAH fashion brand, immediately working with an elite team who’s primary focus was on fashion campaigns, editorials, and advertising.
Following this creative path, Omar’s love for fashion brought him to begin a minimal and timeless line of women’s clothing, under ANOTAH brand named ELEGANZA CONCEPT. Shortly after, ELEGANZA CONCEPT received lots of attention and deserved to be the independent brand for modern women of all ages.
Our Vision
TON BLANC is a vision, representing every single step of developing a fashion brand from A to Z and reaching potential customers, and helping talented designers write their success stories!
The TON BLANC journey
1983
Green Wing founded by Mr. Ihsan Tahan
1998
ANOTAH founded by Mr. Anwar Tahan
1999
ANOTAH opens its first store
2014
ANOTAH reaches 70 stores in MENA region
2014
Eleganza Concept was born as a line
2017
Eleganza Concept becomes a brand
Eleganza Concept opens its first store
2018
TON BLANC was born
2020
TON BLANC opens its istanbul office
Our Clients
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