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About

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Projects Done

Omar Al Tahan initiated his career in 2003 as a creative director and a part of the board of ANOTAH fashion brand, immediately working with an elite team who’s primary focus was on fashion campaigns, editorials, and advertising.

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Team Members

Following this creative path, Omar’s love for fashion brought him to begin a minimal and timeless line of women’s clothing, under ANOTAH brand named ELEGANZA CONCEPT. Shortly after, ELEGANZA CONCEPT received lots of attention and deserved to be the independent brand for modern women of all ages.

Our Vision

TON BLANC is a vision, representing every single step of developing a fashion brand from A to Z and reaching potential customers, and helping talented designers write their success stories!

Meet the Team

The TON BLANC journey

1983

Green Wing founded by Mr. Ihsan Tahan

1998

ANOTAH founded by Mr. Anwar Tahan

1999

ANOTAH opens its first store

2014

ANOTAH reaches 70 stores in MENA region

2014

Eleganza Concept was born as a line

2017

Eleganza Concept becomes a brand

Eleganza Concept opens its first store

2018

TON BLANC was born

2020

TON BLANC opens its istanbul office

Our Clients